Our Values

New Holland Construction offers a complete line of machines and solutions, including backhoe loaders, wheel loaders, motor graders, hydraulic excavators, crawler tractors, skid steer loaders, and mini-excavators, known for their exceptional quality, durability, and productivity.

We are a global company with more than 180 years of history, the first yellow machinery factory in Brazil. In fact, we've been in this country for over 70 years, working in civil construction, infrastructure, industry, agribusiness, mining, and wherever there is development, we produce more than just machines; we are building a future where proximity, transparency, innovation, and efficiency go hand in hand.

For us, that is about valuing you, because your future builds ours.

New Holland Construction: our value is you.

Discover our values:

Proximity

The value of proximity is based on the close relationship between New Holland Construction and our suppliers, dealers, customers, and society. In addition, we are present throughout Latin America, with strategic service points to always offer our best to each customer in an effective, productive, and personalized way.

Transparency

When there is proximity, transparency becomes fundamental. This is why New Holland Construction has made this value one of the pillars of its relationships. They are based on principles of honesty, open and objective communication between all parties. We take responsibility and strive for continuous improvement, sharing the necessary information so that everyone can grow together.

Innovation

At New Holland Construction, the impact of innovation is not only felt in the business environment but also in people’s lives. Our solutions are developed to increase productivity, improve fuel and energy consumption, reduce pollutants, and meet the needs of the world and its people.

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Efficiency

At New Holland Construction, we view efficiency as the proper execution of our ideas and values. For this, we work continuously and efficiently, refining processes and using technologies to offer the best quality, reduce waste, and optimize time for each customer.

Social Responsibility

New Holland Construction is committed to social responsibility and sustainability. We dedicate our efforts to creating sustainable solutions that meet industry standards and contribute to reducing carbon emissions, offering environmentally responsible alternatives for construction projects.