- W40X Electric Power takes prize in one of world’s leading design awards
- The special edition awarded is characterized by dynamic Clean Blue colour and iconic New Holland leaf
- Model has full electric powertrain with 23kWh battery, 39kW rated power, 3-6hr work time
The W40X Electric Power, New Holland’s new compact wheel loader, has won a GOOD
DESIGN® award, one of the world’s most significant design prizes, acknowledging the
role played by styling in complementing the practical aspects of machine engineering.
Aimed at users operating in indoor or urban areas, the W40X Electric Power, which is
just 1,650mm wide, produces zero emissions and low noise levels from an all-electric
drive system powered by a 23kWh battery that is supported by a three-year warranty.
This provides 39kW rated power, with a 3-6 hour work time depending on application.
To match its advanced propulsion technology, the W40X Electric Power was styled in a
special edition created exclusively for Agritechnica 2023 by CNH’s Industrial design
team. Colored in the ‘Clean Blue’ that characterizes all New Holland electric products,
the styling incorporates the iconic New Holland leaf symbol on the rear hood. Imitating
the loader bucket shape, an interlocking geometric triangular motif is carried through
the length of the machine from the engine hood at the rear to the see-through driver’s
door glass and on to the loader boom, unifying the machine’s design language.
Total operating weight is 3.9t and bucket payload 1.0t with a standard 0.5m³ bucket
size. An innovative attachment linkage has been designed specifically for battery electric
vehicles, offering the same strength and durability as a standard design, but with
reduced weight and a 5% advantage in required working energy. Automated functions,
including return-to-dig, return-to-travel and return-to-height, ease boom and bucket
control for the operator. Electro-proportional controls can be independently customized
to suit job type and preference, and load-sensing hydraulics permit precise simultaneous
movement for full safety and efficiency.
“This GOOD DESIGN award is a great recognition of our design team’s role in
producing the W40X Electric Power styling that matches the innovation within the
machine,” says David Wilkie, CNH Head of Industrial Design.
“This is a machine that required a striking style to show it offers something different
within, and we’re delighted this was recognised by the GOOD DESIGN judges.”