New Holland Construction has announced its official partnership with Australian Superbikes, the premier motorbike racing competition in Australia, with a sponsorship of the Kawaski BCPerformance racing team.
The sponsorship will include supporting Australian Superbikes’ legacy and up-and-coming rider, Paris Hardwick, who has trades qualifications himself, for the full 2023 season.
Ryan Hawson, Business Director, Construction at CNH Industrial says the sponsorship was a long time coming and an exciting development for the business.
“The team at New Holland Construction are proud to be associated with the BCPerformance Racing team and promising rider Paris Hardwick,” Mr Hawson said.
“Many of our customers, dealers, and apprentices are huge Superbike fans, so we are naturally quite excited to be involved with this great competition and what we can bring to our network because of it.”
“We are proud to be supporting a team of talented individuals, where only the best equipment will send you to the podium—much like our machinery!”
To celebrate this sponsorship, New Holland Construction nominated second-year apprentice, Brodie Brimblecombe, from the local dealership STAG Machinery Group for a hot lap and pit experience during a recent competition at Morgan Park Raceway.
“As an apprentice mechanic and huge motocross fan, when I heard of the opportunity for a hotlap I jumped at the chance. It was the ride of a lifetime!” Mr Brimblecombe said.
Exclusively riding Kawasaki motorcycles, the racing team recently competed in the Alpinestars Superbike races at Morgan Park Raceway in Queensland, with Paris Hardwick coming in with two 14th places.
19-year-old, Paris Hardwick began his road racing career only a few years ago, and after blitzing races in his age group, has progressed to rivalling riders over twice his age.
The rest of the impressive team is made up of five full-time employees, headed by former British superbike rider, Kelvin Reilly, who has been a close mentor to Paris during the races.
“I am delighted to have New Holland Construction support my team and our young gun Paris Hardwick,” Mr Reilly said.
“To have such a well-respected company like New Holland to partner with for the 2023 season is a real boost for our team and a big thanks goes out to them. We are now looking forward to finishing the season on a high and look forward to what we can achieve together.”